Bozoma Saint John is the Chief Brand Officer at Uber, where she is tasked with making sure consumers love Uber’s brand as much as they love Uber’s service. Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. Most recently, Boz was the Head of Global Consumer Marketing for Apple Music and iTunes. In the role, she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Boz stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the “coolest person to ever go on stage at an Apple event.”

Before Apple, Boz was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Prior to Pepsi, Boz served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.

Boz was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council).

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LikeClockwork · August 11, 2018 at 2:20 am

So beautiful, she doesn't look real.

Algee Gour · August 11, 2018 at 2:20 am

Here is a tip she should have told Dale "If your driver gives you a good service leave him/her a tip!", that's what you do at the restaurant or bar or coffee shop. that is the problem with the Uber culture, it does not care about the financial well being of its drivers. It only is concerned with driving its value up and up at the expense of their drivers. I am at the same time surprised and not surprised that Bonzoma does not get it. More of the same with Uber until no one wants to driver for them. Uber takes advantage of the most vulnerable, nothing new, its corporate culture, only the well do to matter. Enjoy your $2000 boots. Did you tip your driver?

Victoria Sogomo · August 11, 2018 at 2:20 am

Phenomenal woman . such an inspiration.. thank you for setting the pace with many others

Antonio Thompson · August 11, 2018 at 2:20 am

There's no question why this woman is in the position of power she's has. She's a wonderful example of authenticity – she's comfortable with herself and her position doesn't make be someone else but herself.

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