Bozoma Saint John is the Chief Brand Officer at Uber, where she is tasked with making sure consumers love Uber’s brand as much as they love Uber’s service. Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trailblazing marketing and advertising executive. Most recently, Boz was the Head of Global Consumer Marketing for Apple Music and iTunes. In the role, she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Boz stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the “coolest person to ever go on stage at an Apple event.”
Before Apple, Boz was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Prior to Pepsi, Boz served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.
Boz was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council).